August 2011
70 posts
Tim Ferriss & Amazon Publishing
And Tim sure knows how to market his books. Here are some stats from his own blog:
The 4-Hour Workweek… (published April 2007)
#1 New York Times, #1 Wall Street Journal, #1 BusinessWeek
More than 1,000,000 hardcovers sold in the US alone
Nearly four years unbroken on the New York Times Business Bestseller List
Digital sales: 4.8% of total units
The 4-Hour Body… (published December 2010)
Instant #1 New York Times Bestseller, #1 six out of the first eight weeks
Nearly 500,000 books sold in the first four months
Selling at FIVE times the rate of The 4-Hour Workweek
Digital sales: 30% of total units, 90% of which is Kindle
Tim obviously sees that there is a big future in electronic publishing. He said: “My decision to collaborate with Amazon Publishing wasn’t just a question of which publisher to work with,” said Tim. “It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible. This is a chance to really show what the future of books looks like, and to deliver a beautiful experience to my readers, who always come first. I could not be more excited about what we’re doing.”
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